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Supporting Local Producers

Support local producers

From April 2009 we take part in “Buy products made in Perm krai” project.

The project is realized with the assistance of Perm krai Department of Agriculture and Department of Industry, Enterprise and Trade. The aim is to support local producers, increase sales of goods made in Perm krai and allow domestic producers to dominate in the regional market.

Wide range of products participate in the project: vegetables, dairy products, meat, eggs, bread, sweets and other goods. The products are marked with special label – smiling bear – that makes it easy to identify them on shelves.

Develop Private Labels

SEMYA retail chain also develops private labels contracting manufactures of Perm krai. This allows reducing production, delivery and advertising costs and making the products budget-friendly to our customers.

MALOSEMEIKA private label merges goods from different commodity groups: dairy products, bread, cook-chill food, groats and pasta, confectionery, good for pets and house. The main goal of the brand is to perform high quality by reasonable prices. All products are tested at independent laboratories and only after that hit the shelves.

NASTOYASHCHEE* is the private label that unites wide range of products supplied from farms of Perm krai: milk, curd, meat, honey, eggs and other natural products. The suppliers are selected carefully and the products meet all quality requirements.


VYBOR SEMI* private label includes wide range of meat products: sausages, salami, frankfurters, knackwurst, cervelat and ham. The goods are home-produced, always fresh and tasty.


POOR BUT SEXY is a private label of woman tights. 

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